Client: Cambridge University and Imperial College London
When two of the UK’s leading universities approached us to launch a brand new, on-demand high performance computing facility to the business community we were really excited. Even more so when they said we only had 6 weeks!
Following a workshop with the project leaders from both universities, we developed a proposition, name, logo and identity for the new venture, plus a wide range of materials to support
the launch – from invitations and developing messaging for the launch presentation to filming case study videos, branding the venue and building a website.
Despite the demanding schedule, every single element was built and delivered on time. As for the effectiveness, the launch exceeded all expectations in terms of calibre of attendees and the value of the business that was landed following the event.
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